Avon Dassett is a small (approximately 100 properties and 210 residents) but beautiful village mid-way between Warwick and Banbury. It is situated within a Conservation Area and is on the edge of the Cotswold Area of Outstanding Natural Beauty. The village nestles on the slopes of the Burton Dassett Hills Country Park and combines spectacular scenery with the peace and beauty of a small rural village.
The village is on a number of walking and cycling routes and is easily accessed from two major roads, the B4100 and the A423. There are
major employers in close proximity including Aston Martin and Jaguar Land Rover at Gaydon and Jacobs Douwe Egberts, and many others in food production, manufacturing and the motor sports industries
in and around Banbury. These businesses not only employ local residents but have travelling employees and visiting business representatives some of whom could reasonably be expected to meet, eat and
drink at The Avon and may be seeking overnight or longer term accommodation, bringing further opportunities to generate additional income for the pub.
The Avon is the only sizeable amenity in the village of Avon Dassett. The village has a small Reading Room which is used for meetings and also for the provision of a Post Office for 4 hours a week. The Reading Room has no catering facilities and cannot accommodate large numbers for meetings or functions.
The Avon has for many years been at the heart of all village functions and activities. It has supported the local village fete, soap box derby and open gardens weekend (the main social and fund raising events organized by local residents). It has regularly been used to host village social functions and was recently used to host specific national celebrations such as the Queens Diamond Jubilee.
It is worthy of note that the village does not have a shop, school, doctors surgery or any other social amenity that is usual in small communities. The Avon is the only facility in the village that can provide warm accommodation and food in the event of an emergency and as such it is an integral and vital part of the Avon Dassett Emergency Plan
Prior to 2006, The Avon was a thriving pub with a good reputation both in Avon Dassett and the surrounding area. In December 2006 the freehold was purchased by Enterprise Inns for £600k.
In the following years many tenants tried, without a great deal of success, to run The Avon as a profitable business. In 2015, The Avon was closed by Enterprise Inns and placed on the market.
In October 2015 the Avon was purchased by the present owners. They undertook some refurbishment mainly to the residential part of the building and it was opened for business in February 2016.
In June 2016, the owners applied to Stratford District Council Planning Department for a change of use from a public house to a single residential dwelling. This application was opposed by Avon Dassett Parish Council and both the local and district councilors. There was also considerable opposition from residents of Avon Dassett.
Link to the planning application:
Immediately prior to the application being discussed at a Planning Meeting on 14 September 2015 the Planning Officer advised the Parish Council that they would be recommending to the Planning Committee that the application should be deferred in order that an independent and more rigorous financial appraisal should be undertaken in order to more accurately assess the viability or otherwise of the Avon as a going concern.
The Planning Application was subsequently withdrawn by the applicants and the property was placed on the open market with an asking price of £425,000.
Avon Dassett Parish Council successfully registered The Avon as an Asset Of Community Value (ACV) with Stratford District Council on 13 January 2015. The ACV is for a period of five years and runs until January 2020. The Parish Council has also tried to register an intention to bid with Stratford District Council but this registration has been refused.
For details of our application please go to our ACV Application page.
In the period prior to the purchase by the present owners, other tenants have had to contend with high business rates, high rental costs and also the fact that, as it was a tied house, high beer purchase prices and restrictions on their ability to source goods at a competitive prices on the open market.
The current owners paid £280,000 to purchase The Avon and subsequently spent time and money on improving the living accommodation, refurbishing the commercial areas and opened in February 2016. However, with varying hours of operation, a lack of advertising, together with the fact that before and during the time that they were open they did not use traditional marketing media to try to attract business.
The Society proposes to raise funds in order to purchase, re-furbish and maintain The Avon, for the benefit of the community. It will lease the pub to a professional and experienced tenant who will be responsible for the operation of the public house and who will work with the Society in the implementation of the Business Plan to include other community activities. These “other activities” will be undertaken at the discretion of The Management Committee and for the benefit of the community.
We are a small group of local residents dedicated to deliver our aim and to ensure that in doing so we make our village and other local communities a better place to live, visit and to undertake business activities.
Avon Dassett Community Benefit Society Limited
The Reading Room
Tel: 07775 762927
Or please use the link below to access our contact form.